Cowboy sales is when you shoot at everything that moves: you see an opportunity and you go for it. You see wallets everywhere, and you try to get into them, but it’s just not working. You reinvent the wheel at every new contact.

Here’s the catch: When you explain what you do five different ways, prospects get a sense it’s ‘not for them’. When you cater to everyone, or your solution can be applied to ‘anything’, you’re not create true value for anyone.

In fact, Cowboy Sales is what stops you from scaling. It’s also what got you your first successes. But after 3-10 years, you need to level up to grow predictably. At that point, Cowboy Sales start to cost you.

What’s at Stake If You Don’t Fix This?

• Every month, you’re missing opportunities because your positioning is fuzzy
• Sales feels pushy — because your value isn’t obvious
• Marketing spins without converting
• Your team can’t sell what you can’t explain

You don’t lack effort. You lack clarity.

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The hidden cost of Cowboy Sales is estimated to be around €12K per month! Mail me ‘cost’ if you want to know more about this.

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Delegation Readiness: How ready are you to move sales from founder to your team?

The sales recipe isn’t in place yet. So what? This isn’t about dramatic failure. It’s about slow erosion. Quiet losses. Momentum that slips through the cracks.

Here’s what I see most often in founders who keep pushing forward without clarifying their offer: